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And the winner is… those magic words. You can’t help but feel a little tingle of anticipation, can you?
We got very excited before Christmas, when we heard that no fewer than three of the on-trend new products we launched at GLEE last year were shortlisted in the Gift of the Year Awards.
Run by Spring Fair in collaboration with the Giftware Association, these respected industry awards have a 40 year history behind them. The winners are announced every February, and the awards highlight the best new products for the year ahead. They have a real knack of picking out those product launches set to take the market by storm, so it’s quite an honour to have three products picked out.
The first new product shortlisted was our new ‘Garden Supplies’ collection. A new generation of gorgeous gardening gifts, this range has been a great success in its first months, with retailers and customers alike loving the contemporary smooth lines, touches of natural materials like wood and leather, and on-trend graphics. The whole range was shortlisted in the Contemporary Gift category.
Next up was our new Buzz and Dotty children’s Kneelo kneelers, shortlisted in the Hot Novelty category. These super-comfy kneelers have the same high quality memory foam construction as our other Kneelo kneelers – but with their colourful insect superhero characters, they have real kid appeal. The packaging, too, is kid-friendly, with lots of insect-y info about how Buzz the bee and Dotty the ladybird help flowers to grow and keep the garden safe from aphid invaders.
And finally, our new Sophie Conran for Burgon & Ball Harvesting Baskets were shortlisted in the Garden and Outdoor category. These beautiful handwoven wire baskets are a delight to use around the home and garden, and very much look the part. Perfect for harvesting veg, cut flowers or eggs, these baskets also look lovely around the stylish home, adding a touch of country chic. They really do make a beautiful gift for any fan of Sophie’s ‘modern country house’ signature style.
So that was excitement enough, but now we've heard that one of these items is a finalist; we’re among the final few! And which entry is it which has made the final cut? It’s none other than Buzz and Dotty, our adorable kids’ kneelers.
We now have to wait until Spring Fair in February to find out whether they’ve been named Gift of the Year 2018. We’re keeping everything crossed for the big announcement. And if it’s good news, you’ll be the first to know!
