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We’re very excited to learn that two of our exciting new RHS-endorsed collections have been shortlisted in the prestigious Gift of the Year Awards.
These awards are run by the Giftware Association, a leading name in the gift sector in the UK. The Gift of the Year awards judges are generally recognised as having the expert’s eye for what makes a great gift – and our gifts have been put in the spotlight!
We’ve had success in these awards before, with collections such as our Love The Glove women’s gardening gloves, among others. A winner back in 2015, the Love The Glove range was not just a Gift of the Year. Since then it has stood the test of time and it continues to be a top-selling collection. It’s wonderful to know that our new products for 2024 are proving popular with the judges, too!
Firstly, shortlisted in the Branded Product category, is the latest design collection in the perennially popular RHS Gifts for Gardeners series. ‘Asteraceae’ adds exciting new gifting options to update and refresh the range, and also includes new twists on top-selling lines from previous RHS Gifts design collections. In tune with consumer expectations, the packaging is plastic-free and easily recyclable, as well as featuring the eye-catching new design.
Adding the element of topicality, the new collection showcases flowers from the ‘Asteraceae’ daisy family, which have a starring role to play in our gardens as summers become longer and autumns get warmer. These resilient late-season flowers keep the colour going in a longer season. They also offer an important source of forage for pollinators when other flowers fade.
The elegant new design has been created by Burgon & Ball featuring watercolour illustrations dating from circa 1810, specially selected from the RHS Lindley Collections of historic botanical art. A soft sage green background is the perfect foil for the jewel-bright colours of the China aster and coreopsis.
Secondly, shortlisted in the Children's, Educational and Pre-School category, is RHS Growing Gardeners, a new concept in family gardening.
Building on the love for gardening together that families have discovered in recent years, the range has been developed to make gardening with children easy and fun. In an innovative step, the range of tools and accessories is backed by an online resource with family-friendly ideas, projects and inspiration from the trusted experts at the RHS.
The new RHS Growing Gardeners range has been created with two distinct users in mind: the adult, as well as the child. It’s the combination of knowledge and inspiration from the RHS for the parent or carer, with high-quality colourful tools and accessories for the child, which makes this range a completely new concept, unlike anything that’s previously been available.
Designed for age range 5-12, the range has been developed to appeal to all kinds of families, living in all kinds of homes. Whether a family has a large outdoor space, or is looking for an indoor windowsill project, the RHS Growing Gardeners range will spark their imagination.
The winners in these awards will be announced at Spring Fair at Birmingham’s NEC (4-7 February 2024), so we’re excited to see if we take home top honours. Wish us luck!
Please contact your Area Sales Manager if you’d like to stock these exciting new ranges, which work brilliantly across both Garden and Gift sectors.
